Problem
Design a limited-edition Nike Air Force 1 shoe in collaboration with a brand of your choice, including the design of the sneakers and their box.
Solution
I created a collaboration between Nike and Severance because they place emphasis on anticipation in marketing. The sneaker design contrasts clean Lumon branding with dark hidden messages, capturing the concept of mental disconnect and the hidden dark side of Lumon. The box, which stands vertically and slides up to open, is representative of the elevator, the location in which the switch between innies and outies occurs.