Problem

Design a badge-style logo, marketing brochure, and matching flyer for The Phoenician PGA Golf Camp, a children’s summer camp located at a luxury golf resort in Scottsdale, Arizona.

Solution

I focused on balancing the luxurious energy of the resort with the kid-friendly aspects of the camp, targeting both parents and their children. To do so, I paired clean layouts and a simple color scheme with some playful doodles throughout the designs. For the logo, I focused on the location of Arizona with the snake, which is wrapped around a golf ball.